In this segment, I would like to discuss why digital marketing is important for local Doctors, Pediatricians, Dermatologists, Ophthalmologists, Optometrists, and other medical specialists.
We live in a world where people take everything to Google. If their skin is breaking out, they immediately look up dermatologists near them. If their kid is due for a back-to-school checkup, they search for local Pediatricians with availability this week. The internet has given people swift access to every medical specialist in their area, and they take advantage of that whenever it is needed.
As digital marketers we LOVE this for a variety of reasons. Here are some ways we can capitalize on these medical-related searches.
- Search Engine Ads
- Search Engine Optimization
- A High-Quality Website that can turn a search into a client
Let’s talk about search engine capabilities first. We have the ability to analyze all search data that goes through Google, Yahoo, and Bing. For example, in the city of Las Vegas 2,900 people typed “Dermatologists” into search engines this past month. Another 2,900 people searched “Dermatologists in Las Vegas”. Oh, and another 1,300 people searched for “Dermatologists near me”, while they were geolocated in Las Vegas, NV. This data is right at our fingertips.
Now that we understand how many people have searched for these particular medical services in Las Vegas, we can effectively run ads that target these exact searches. This is what we call in our industry a qualified lead, because these people tend to be closest to the buying stage of the sales cycle. Qualified leads have a much better return on investment because the people are seeking your service already. They don’t need much convincing to get them over the hump. Through search engine ads we can effectively target the people who are searching for your services and turn them into new clients before your competitor does.
In the same breath, Search Engine Optimization (SEO) works very similarly, but instead of paying for ads, SEO helps get your organic listing higher on search engine results. This is how you can separate yourself from your competitors. People are much more likely to pick a listing on the first page of Google than one that is on the second or third page. Through credible backlinks and proper use of keywords, headings, and directory listings we can help your website generate better organic search engine results.
Finally, a high-quality website is crucial for any medical specialist. Your website provides you with credibility and trustworthiness. When someone clicks on your site, you have to instill confidence that your medical practices are high-quality and safe. If your website is out-of-date, aesthetically unpleasing, or slow-to-load, people will close out of your page and book an appointment with the specialist down the road. That is lost business. Money flying out of your pockets. Who knows, that could have been a lifelong customer of yours who came back every 6 months for treatment.
Alright, now that you have a better understanding of how important digital marketing can be for medical specialists, we ask you to take the leap of faith. Send us an email. Let us know the difficulties you seem to be dealing with when it comes to obtaining new clients. We would love to assess your needs and see how we can help.