Let me first ask you -- yes, you. When you are looking for an answer to a problem that you’re faced with, where do you go?
Exactly, it’s Google. Oh it’s not? Then maybe you’re a Bing person? Or a Siri person? Maybe Alexa? Well nevertheless, you’re going to a Search Engine because you’re like every other person who has access to a smartphone or computer. You know that a search engine is the most efficient way to get your information within an instant.
If the above explanation wasn’t enough justification to tune up your small business’s search engine optimization (SEO), then maybe this statistic will do it for you.
- 46% of Google searches are looking for LOCAL Results. (HUBSPOT)
Maybe this one will resonate.
- 72% of consumers that did a local search visited a store within 5 miles. (HUBSPOT)
As a small business it is vital that you capitalize on searched traffic like this. These are people who are directly asking for your services, and ready to hand over their money to solve their problems. Now here’s where the biggest question comes in. Is your search engine listing above or below your competitor? Is the chiropractor down the road getting to the local searcher before you? Keep in mind, 75% of people don’t scroll past the first page of search engine results, and each listing that is closer to the top of page 1 becomes exponentially more impactful.
Another major search engine tool that people have gravitated towards in their everyday life are Google Maps and Apple Maps. When they’re out running errands all day, they use navigation apps to go to-and-from. If your business shows up in the top 3 listings when searching for “Nail Salon Near Me”, there is a great chance you’ll be the business that person chooses to visit.
Let’s not get confused though, search engine optimization is not all about the ranking. There is an art to SEO. What your listing says matters. Does it communicate your services in a way that will convince a customer to click through to your website? Your website’s speed matters. Is your website reactive and able to load in a reasonable amount of time? If it’s not, Google will not rank it favorably, and to make matters even worse, customers that do make it to your website will leave before they even make a decision.
As a small business owner, you know as well as anyone that there are hundreds of tasks that need to get handled every day. You shouldn’t have to worry about your Google listing or where your business shows up on Apple Maps searches. You should be focused on your profession, the thing that you do best. If you haven’t yet, it’s probably worth reaching out to a digital marketing agency that can deliver you search engine results that bring customers near you, directly to your business. If you’re a Las Vegas business seeking SEO experts, look no further than T2M Marketing.