A wise man once said, "When you say 2 things, you don't say anything at all." Keep everything simple. Figure out what point you are trying to get across & stick to it. Less is more.
We fully believe in utilizing concepts from other highly successful marketers who have proven their theories through science. One of the books that we have incorporated into our company's philosophy is, Made to Stick by Chip & Dan Heath. They use the SUCCES acronym to illustrate how you can create stickiness within your products, services, and brands.
What makes your message stand out from the pack? From the moment people wake up, they are bombarded with hundreds of messages. You have to find a way to differentiate yourself. Unexpectedness in your advertisement is the most useful way for you to capture your audience’s attention.
Concrete messages provide the consumer with something tangible. When people feel the product in their hands, or memorize the jingle in your commercial there is a higher likelihood that they'll remember your product and be willing to come back to it at a later date.
In a world of a million messages, credibility has become more vital than ever. You need to provide consumers with confidence that what you say is worth listening to, and what you're advertising is what they'll receive.
People are much more likely to make a purchase if the marketer is able to associate an emotion with that purchase. The emotion a product exhibits while the consumer uses it, is the same emotion that needs to be expressed in your advertisement.
Stories are a wonderful communication tool for marketer’s to use because they allow consumers to effectively comprehend, remember, and connect with the messages you are trying to get across.
Our ultimate goal is to provide our clients with tangible value that reaches their bottom line.
We will be upfront and honest with you every step of the way. Communication is the quality we hang our hat on.
Life should be fun, and your business should be a passion. Be creative. Be bold. Be different.
The Digital Marketing landscape is ever-changing and we believe a willingness to learn is a necessity in this industry.